SU Organic Matcha Maiden 100% Pure Stone Ground Green Tea 70g

Despite its recent revival, matcha has been around for centuries as part of the traditional Japanese green tea ceremony. Zen Buddhist monks have been reaping its many benefits for energy, concentration and wellness since long before the modern day “teatox”. Legendary Buddhist Monk, Eisai, hailed green tea as a precious medicine for health and long life. It sounds like a complicated “buzz word”, but matcha is surprisingly simple – it is pure green tea leaves stone ground into a fine powder. Matcha green tea powder is increasingly available from many sources around the world, but its true birthplace is in beautiful Japan. At Matcha Maiden, we are dedicated to providing a premium quality product while honouring matcha’s long standing cultural and traditional history, so we source only pure Japanese matcha from the lush rolling hills of Kyoto. We taste tested and researched extensively to find our beautiful tea farm in the countryside surrounding Kyoto to find a premium quality, delicious, versatile, accessible and affordable product for you all to enjoy. With regular green tea, you brew the leaves in hot water and then throw them out afterwards. By contrast, matcha drinkers consume the whole leaf dissolved in the water along with all the green goodness they contain. Because of its concentrated form, matcha has up to 137 times the antioxidants and up to 10 times the nutritional content of regular green tea. Matcha tea leaves are also grown under special shades to increase the chlorophyll and antioxidant levels even further. BENEFITS: IMMUNITY – According to the ORAC (oxygen radical absorbance capacity) antioxidant measuring scale, matcha has a 1300 units per gram rating (vs pomegranates 105 units per gram or blueberries 91 units)! Antioxidants can help boost the immune system and fight free radicals in the body that can contribute to inflammation, tissue damaging and aging. METABOLISM – Matcha contains a particular class of antioxidants called catechins, notably epigallocatechin gallate or EGCG, which is known to help enhance metabolism. Matcha can have up to 137 times the EGCGs that regular green tea contains! ENERGY AND FOCUS – Matcha is also full of useful amino acids, particularly L-theanine that is unique to tea. This is the amino acid that stimulates alpha wave production in the brain to create relaxation and concentration at the same time, providing alertness without the shakes and jitters of coffee. It helps provide a sustained energy release over hours, hence matcha’s meditative origins. FREE FROM – Matcha is naturally sugar free, dairy free, almost calorie free and naturally vegan friendly. VITAMINS & MINERALS – Here is where we could get super technical with bioflavonoids and other confusing words. To simplify, lots of other goodies in green tea (and therefore matcha) can help detoxify and enhance wellbeing. For example, the special way it is grown in the shade helps increase the chlorophyll in the leaves, which is known to be a natural detoxifying agent.